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We look for features that we want to use ourselves. It's usually quite apparent what areas of the site need some love or where entire features are missing. The things that get implemented are the things that are important enough for someone on the team to actually sit down and start working on. If you want a feature badly enough, you'll go build it. It turns out that this is a great filter for what is worthwhile.

Some features (like Pull Requests 2.0) spend many months in development before they're launched. PRs took about 8 months of off and on work before they were ready. Pressure from other team members will often serve as a catalyst for the implementors to finish what they started.

More strategic decisions often bubble up to the founders and we'll make a final decision on whether we need to hire additional people to make things happen faster.



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