At a certain point there's simply going to be too many options. There's already a huge overlap of content between the big players, so it'll come down to who has the best originals.
People aren't going to pay for 3-5 disparate video services, especially where 80% of the same content is available on all of them.
>People aren't going to pay for 3-5 disparate video services, especially where 80% of the same content is available on all of them.
Sure about that? HBO, Showtime, Starz, sports packages, etc. Plenty of evidence that they _will_ do exactly that. I hope it doesn't go that way, but there's a reason we ended up with cable in its current form.
Eventually it'll end up just like a bundled cable subscription. Anecdotally I don't know anyone that pays for all of those services + an Amazon video and Netflix.
Most of the people I know have Netflix + maybe one premium channel add-on subscription.
The evolution of this would be providers combining services for a single price (let's say 19.99) and then sharing the revenue amongst themselves based on the viewing / usage patterns of the user.
What would lead you to believe that Walmart would have a clue on UX, let alone provide anything more than bland content given their approach on music, books and magazines?
It may be more prudent for Walmart to enhance user experience on Vudu, their movie renting/purchasing service, and add streaming features on it down the line. Why launch a new service when you can use preexisting infrastructure?
This is genius. All walmart has to do is turn on their security cams, hire a producer to pick out the best feeds from hundreds, and they've already got their reality TV Show.. People of Walmart IRL.
People aren't going to pay for 3-5 disparate video services, especially where 80% of the same content is available on all of them.