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I am not exactly a foodie but my (French) parents are wine enthusiast and I got to taste a lot of different things. I must say that cold red wine (down to the ideal temperature for white wine) is something most wine enthusiasts probably are not used to and indeed, you lose much of the flavors that way.

> people perceive wine very differently depending on price

Yes, and a surprising part of this is that the price factor in much more unconsciously than we think. People do actually feel the wine, at the neurological level, differently, as it has been shown in MRI. It looks like we prepare ourselves psychologically for a different experience when we know which wine is which.




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