This looks great! But my question is... what's the story behind the three-letter domain name? If you bought it, was that for 6-7 figures, and what made you decide to invest that much money in the brand?
Great question. Yes, it was quite expensive. We were able to negotiate a deal where we buy the domain over a long period of time, with a relatively low cost for the first few years, a much higher cost for the last few years, and the option to cancel. If we grow/sell/IPO, no big deal. If we die, we can stop paying. We just have to do it within 5 years or so. :)
That's certainly a very interesting way to structure a domain deal. If you don't mind me asking, was this through a specific marketplace or via private sale? A domain marketplace with this model could be very beneficial to bootstrapping startups that could use the branding of an expensive domain, but don't necessarily have all of the capital yet.
Hi, lauren here from Mux. It was a private deal negotiated through a broker and escrow agent. The price only gets higher if your company is successful (maybe why eshares just changed their name to Carta), so better to lock in a deal early (with the bulk of payments down the road).
