75% of all searches are Google, 10% Baidu, and 8% Bing.
Youtube represents the vast majority of online video content. Netflix the vast majority of on demand television.
I only mean to say a handful will capture the vast majority of market share/cap.
Google is losing market share of searches last I looked.
Baidu searches have doubled in percentage marketshare.
Youtube and netflix are both on demand television as are amazon instant, modern cable tv subscriptions, and a variety of specific channels (hbo, showtime, etc).
There will definitely be use case dominance, but they may not be the same whales as we currently see.
I only mean to say a handful will capture the vast majority of market share/cap.