Thanks for the advice! I went through TheStreet.com's IPO prospectus and they pointed to the number of online brokerage accounts as proof of the growing number of individual investors. A real gem.
As a result, we're going to use the current number of U.S. online brokerage accounts as a measure of our total potential market.
The only difficulty we have now is cutting that down to our particular segment of the market. We focus on value investors. I haven't been able to find any statistics on value investors but perhaps the number of people googling various value investment related keywords could provide legitimate evidence. Any other ideas?
As a result, we're going to use the current number of U.S. online brokerage accounts as a measure of our total potential market.
The only difficulty we have now is cutting that down to our particular segment of the market. We focus on value investors. I haven't been able to find any statistics on value investors but perhaps the number of people googling various value investment related keywords could provide legitimate evidence. Any other ideas?
Thanks again!