However 'in touch' Old Spice might be with the online generation (as someone wrote elsewhere in this thread), the product still smells like what someone's grandpa would wear.
They know that, though, and go with it.
Example: a few years ago a relative gave a bunch of bath sets as Christmas gifts to everyone. The one I got was an Old Spice set, which bore the slogan: "If your grandfather hadn't worn it, you wouldn't exist."
They know that, though, and go with it.
Example: a few years ago a relative gave a bunch of bath sets as Christmas gifts to everyone. The one I got was an Old Spice set, which bore the slogan: "If your grandfather hadn't worn it, you wouldn't exist."