On: Google Analytics 4

[unityByFreedom]

A 12-step upgrade procedure is insane [1] [2]. It's like they want people to ditch their product. I have an extremely basic setup that took 5 minutes to start using. Why is this not a one-click upgrade?

[1] https://i.imgur.com/uZmfUfJ.png

[2] https://support.google.com/analytics/answer/10759417

[dbbk → unityByFreedom]

The upgrade procedure doesn't even transfer historical data, so you're going to lose all year-over-year comparisons.

[monkeybutton → dbbk]

That's one way to stop vendor lock-in by data hostage taking; just kill the hostage!

[nightski → unityByFreedom]

I find it amusing someone actually had to take the effort to classify those and find a way to differentiate what constituted "very low effort" vs. "low effort" or how many meetings were involved.

[notreallyserio → unityByFreedom]

It's always amazing to see companies make upgrading harder than moving to their competitors.

[tootie → unityByFreedom]

I honestly wonder if it's deliberate to shake out all the free tier customers who can't afford a migration. It's a plausible approach if they are shifting strategy to deep-pocketed enterprise customers.

[syncerr → unityByFreedom]

bc their target market is not developers

[wussboy → syncerr]

Bingo. Their target market is the managers and decision makers who don't have time or knowledge to do anything other than look at the Magic Quadrant and tell their team which to implement.

[manquer → wussboy]

It still doesn't make sense , no manager is going to be okay loosing historical data.

[wussboy → manquer]

That’s something for another department to figure out. Keeps the BI team employed…

[alexiaya → unityByFreedom]

> It's like they want people to ditch their product.

And I hope they do.