|created:||December 21, 2011|
I work at making organizations better at e-commerce. One of my interests is "experience optimization": attempting to reduce the barriers to a sale by optimizing the end-to-end purchase experience (from discovery to delivery).|
I've been helping people sell online since 1995.
Currently based in Los Angeles, CA. Feel free to reach out if you ever want to discuss anything over coffee; I'm always in search of new stories and new ideas.