This looks really cool but I'll have to wait and see how it compares to the other devices that accomplish the same objectives. I would have liked to see it include gigabit ethernet instead of just 10/100. Interesting that they have a game controller available.
I've been looking for something to replace my Popcorn Hour, but I haven't been able to find anything in this price range that will play MKV files and allow playing movies over USB. Maybe this will be the answer?
Roku is close once you use Plex. You get local network playback + Netflix, Prime, Crackle, Hulu, Pandora which is what I want. The video quality, performance, bugs, and gaming support of the Roku suck though. I keep swapping my Roku for a Chromecast and back again.
I'd like a box that supports Prime, local network playback, and casual gaming/emulation. If Amazon would have released a Prime Video app I'd switch to some of those cheap Android PCs on an HDMI stick by now but they've been holding out probably to use as a carrot to get people locked into their app store.
I hate having to side-load apps but if I can on the FireTV and get local network playback working I very well might buy one.
Edit: Looks like it will have Plex and Miracast support.
I run a web dev company and we specialize in ecommerce. What you're saying couldn't be further from the truth. Our clients want a shopping cart that can evolve with their functional needs. Magento does just that in its current form. From a marketing perspective (which we also specialize in ecommerce SEM/CRO) Magento can handle everyone of our objectives with a module. If not, we build one.
Everyone on HN gloats about Shopify. Shopify is a plain ecommerce platform with a simple to use backend that also implements these marketing functions through plugins/extensions/modules. The difference is that with Shopify your functional needs can't always be answered as they evolve.
Other self-hosted ecommerce platforms are still playing catch up with Magento. It's not a perfect solution, but it's still the best one out there.
I think it's more interesting that he used rel="nofollow" on an anchor link. I think that shows that he isn't trying to optimize his own blog. This div was probably hidden while modifying the design and he never went back and deleted it from the footer.