Good article! One of my takeaways from it though is that you need to have a full time marketer in order to succeed, most of the time. Do you have any advice for a solo developer trying to build the app and promote his Kickstarter at the same time?
I think the big question here is not whether developers ante up for a gambling API. Certainly some will, given the prospect of making more money. The real question to me is whether it becomes 'required' in the sense that in order to compete, they need to use it (or a competitor's equivalent). The social game industry seems to be all about fast-following on features, especially monetization