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pmjoyce 68 days ago | link | parent | on: SaaS Vanity Metrics

I consider David Skok's article on SaaS metrics[1] to be the best articulated and actionable source on this topic. It contains definitions of metrics, why they're important and even an Excel template that I've adapted to run my own SaaS business on. His article on the impact of churn on SaaS businesses[2] is also a must read even if you think you have a handle on it.

Another great source is Christoph Janz's blog, in particular his KPI dashboard for early-stage SaaS startups[3].

[1] http://www.forentrepreneurs.com/saas-metrics-2/

[2] http://www.forentrepreneurs.com/why-churn-is-critical-in-saa...

[3] http://christophjanz.blogspot.co.uk/2013/04/a-kpi-dashboard-...

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Further videos and commentary available at

http://svs.gsfc.nasa.gov/vis/a010000/a011400/a011422/index.h...

http://www.nasa.gov/ison/#.UpdWJ42GnEI

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Paul from Geckoboard here.

To be absolutely clear dashboards are not on Google unless customers decide to put the URL in a blog post or somewhere else on the public internet, this is a non-story.

I.e. no dashboards have been exposed or otherwise leaked by Geckoboard. In order for these dashboards to appear in Google:

  1. Customer switches on sharing for a given dashboard in Geckoboard

  2. Then publishes the sharing URL on the publicly accessible web

  3. Google then indexes that link
In addition to locking down dashboards behind a user/pass or restricting access to only certain IP address customers can, at any time, generate a new sharing URL which denies access to the previous URL.

In a related development we've been advised that this story is being touted around by a PR agency - we're still trying to trace who has employed them but we have a reasonable idea.

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anon1385 212 days ago | link

>To be absolutely clear dashboards are not on Google unless customers decide to put the URL in a blog post or somewhere else on the public internet, this is a non-story.

No. Jut because Google doesn't index a URL doesn't make it private in any way. Public URLs are public. Relying on obscurity is a bad idea. People are continually amazed at how Google is able to find URLs they thought they had not linked publicly anywhere. Send the link to a gmail user? Google knows it now.

I wouldn't worry too much though; any company prepared to trust vital business data to a SaaS web startup obviously doesn't care about data security very much. People put off by this were never going to use your product anyway.

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Paul from Geckoboard here.

The discount applies even when you upgrade - it's a pretty generous offer and could save you substantially more than $294 depending on the plan you choose.

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London, UK. Full time. Geckoboard

Ruby engineer needed to help architect, build, test and improve a young, fast moving and market defining web application with all the challenges that come with that.

You’ll be:

===========

- Shipping code, solving interesting problems and making a difference

- Working with an innovative web application and platform helping thousands of businesses around the world

- Working in a small fast moving team to shape the future development of the application with input on key technical decisions

- Working in one of London's hottest startups (http://www.guardian.co.uk/uk/2012/jul/08/east-london-20-hott...)

Requirements:

=============

- An ambitious and tenacious individual with a passion for hacking

- Eager to join a fast growing, well funded startup on an upward trajectory

- 1+ years’ experience with Rails (or similar advanced web framework).

- 2+ years’ experience with a dynamically-typed, object-oriented language (preferably Ruby or Python).

- Knowledge of PostgreSQL or MySQL

- Experience with at least one NoSQL datastore

- Test driven development experience

- Familiarity with DVCS (we use git).

- Able to work in London full-time

Nice to have:

==============

- Open source contributions

- Backbone.js experience

- Event driven programming experience

- Keen on the startup world

Perks

======

- Competitive Salary with equity options

- Flexible working hours

- Choose the equipment that’s right for you – desk, chair, computer… whatever you need to do your job

- Free drinks and snacks and team lunch every Friday

- Take the holiday you need, we don’t count days

Application Process

====================

To find out more send us your C.V./Github or Stack Overflow portfolio and a short description on why you’re perfect for the role to jobs@geckoboard.com

-----


London, UK. Full time. Geckoboard

Ruby engineer needed to help architect, build, test and improve a young, fast moving and market defining web application with all the challenges that come with that.

You’ll be:

===========

- Shipping code, solving interesting problems and making a difference

- Working with an innovative web application and platform helping thousands of businesses around the world

- Working in a small fast moving team to shape the future development of the application with input on key technical decisions

- Working in one of London's hottest startups (http://www.guardian.co.uk/uk/2012/jul/08/east-london-20-hott...)

Requirements:

=============

- An ambitious and tenacious individual with a passion for hacking

- Eager to join a fast growing, well funded startup on an upward trajectory

- 1+ years’ experience with Rails (or similar advanced web framework).

- 2+ years’ experience with a dynamically-typed, object-oriented language (preferably Ruby or Python).

- Knowledge of PostgreSQL or MySQL

- Experience with at least one NoSQL datastore

- Test driven development experience

- Familiarity with DVCS (we use git).

- Able to work in London full-time

Nice to have:

==============

- Open source contributions

- Backbone.js experience

- Event driven programming experience

- Keen on the startup world

Perks

======

- Competitive Salary with equity options

- Flexible working hours

- Choose the equipment that’s right for you – desk, chair, computer… whatever you need to do your job

- Free drinks and snacks and team lunch every Friday

- Take the holiday you need, we don’t count days

Application Process

====================

To find out more send us your C.V./Github or Stack Overflow portfolio and a short description on why you’re perfect for the role to jobs@geckoboard.com

-----


I've yet to see a more egregious and brazen example of a politician refusing to answer a question than Jeremy Paxman's 1997 Newsnight interview with Michael Howard. [1]

Paxman asked the same question 12 times and 12 times it was dodged and avoided.

http://www.youtube.com/watch?feature=player_detailpage&v...

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I wrote this post almost 2.5 years ago - happy to answer any questions here.

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kordless 457 days ago | link

Would absolutely love to see or hear more of your growth stories!

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pmjoyce 457 days ago | link

Will give it some thought. Is there anything in particular you would like me to expand on?

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juriga 457 days ago | link

Hi Paul, I'm a big fan of Geckoboard - in some circles, your name is almost analogous for a dashboard :)

Getting to over 2500 signups in four months is definitely a great achievement, but I think it would be more interesting to hear about getting to 100 daily active users for example. After all, signups are not worth much if the users don't keep using the service (I'm sure this was not a problem in your case though).

I know there are a lot of generic blog posts and SaaS services for maximizing customer engagement, but reading real stories from founders is always uniquely inspiring.

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pmjoyce 457 days ago | link

Thanks!

Totally agree, beta signups is almost the definition of a vanity metric. That said, at this particular (very early) stage of product development I wanted to solicit as much feedback as possible much of which was gathered from usage data - particularly first time users usage patterns. Having a reserve of signups that I could drip into the app as we released new features was useful in itself.

Will have have a think about whether I can add any value above the noise of the generic blog posts that you mention, thanks for your interest.

Feel free to drop me a line for a private discussion. I'm seriously impressed what you're doing with BitDeli!

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London, UK. Full time. Geckoboard

Recently named one of London’s hottest startups and backed by some of the most respected investors in the business, Geckoboard creates software that makes it easy for businesses to see all of their key metrics on elegant real-time dashboards.

Our approach has won praise and accolades for setting the standards in the field of data communication design and we're growing fast.

If you're a Ruby on Rails engineer wanting to join a small, dynamic team building software that customers love then we want to hear from you.

You’ll be:

===========

- Shipping code, solving interesting problems and making a difference

- Working with an innovative web application and platform helping thousands of businesses around the world

- Working in a small fast moving team to shape the future development of the application with input on key technical decisions

- Working in one of London's hottest startups (http://www.guardian.co.uk/uk/2012/jul/08/east-london-20-hott...)

Requirements:

=============

- An ambitious and tenacious individual with a passion for hacking

- Eager to join a fast growing, well funded startup on an upward trajectory

- 1+ years’ experience with Rails (or similar advanced web framework).

- 2+ years’ experience with a dynamically-typed, object-oriented language (preferably Ruby or Python).

- Knowledge of PostgreSQL or MySQL

- Experience with at least one NoSQL datastore

- Test driven development experience

- Familiarity with DVCS (we use git).

- Able to work in London full-time

Nice to have:

==============

- Open source contributions

- Backbone.js experience

- Event driven programming experience

- Keen on the startup world

Salary

======

Generous salary - dependent on experience & ability. Stock options form part of the package.

Application Process

====================

To find out more send us your C.V./Github or Stack Overflow portfolio and a short description on why you’re perfect for the role to jobs@geckoboard.com

-----

jph 532 days ago | link

+1 for Geckoboard. Great product and an excellent way to get metrics and analytics in front of our team and company.

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daemon13 533 days ago | link

Paul, your url to guardian article got cut and does not redirect correctly.

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pmjoyce 533 days ago | link

Thank you! Here's the correct link: http://www.guardian.co.uk/uk/2012/jul/08/east-london-20-hott...

-----


London, UK. Full time. Geckoboard

Ruby on Rails engineer needed to help architect, build, test and improve a young, fast moving and market defining web application with all the challenges that come with that.

You’ll be:

===========

- Shipping code, solving interesting problems and making a difference

- Working with an innovative web application and platform helping thousands of businesses around the world

- Working in a small fast moving team to shape the future development of the application with input on key technical decisions

- Working in one of London's hottest startups (http://www.guardian.co.uk/uk/2012/jul/08/east-london-20-hott...)

Requirements:

=============

- An ambitious and tenacious individual with a passion for hacking

- Eager to join a fast growing, well funded startup on an upward trajectory

- 1+ years’ experience with Rails (or similar advanced web framework).

- 2+ years’ experience with a dynamically-typed, object-oriented language (preferably Ruby or Python).

- Knowledge of PostgreSQL or MySQL

- Experience with at least one NoSQL datastore

- Test driven development experience

- Familiarity with DVCS (we use git).

- Able to work in London full-time

Nice to have:

==============

- Open source contributions

- Backbone.js experience

- Event driven programming experience

- Keen on the startup world

Salary

======

Generous salary - dependent on experience & ability. Stock options form part of the package.

Application Process

====================

To find out more send us your C.V./Github or Stack Overflow portfolio and a short description on why you’re perfect for the role to jobs@geckoboard.com

-----

drstewart 563 days ago | link

I'm eligible to work in the UK (EU citizen), but I currently live in SF. Are you open to considering international candidates who are willing to relocate?

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pmjoyce 563 days ago | link

Sure we are - let's chat!

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drstewart 562 days ago | link

Cool, I've sent you an email.

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instamatic414 564 days ago | link

Will you be willing to sponsor a visa? This sounds great.

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