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If you're doing a reasonably volume of sales I'd recommend just using a merchant account provider (probably your best bet is asking around local startups to see who they use). You'll pay a higher premium due to your risk factors, but you'll get better service.
Great article. Wish I read it earlier. I started a company (graduate jobs board) which failed remarkably. I had no idea the extent of difficulties I would face. The hardest thing was getting the "buyers" - i.e. the employers - to advertise. The "sellers" - the graduates & students - was a piece of cake. 1,000 users in a couple of months. But without buyers, the whole thing was for naught.
The other thing I noticed in the "marketplace" business model is that the leader is able to reinforce their market position and take the lion's share of the market. It's very difficult you're up against a competitor like that but if you're establishing yourself to be the leader and succeed, it's extremely profitable. The CEO of Australia's leading job site, seek.com.au, commented that unless you have market leadership in "marketplace" business models, it's not worthwhile.
I like the ideas expressed in this article except it lacks specifics, examples etc. For instance, he says "about 4 to 5 months after quitting my job I was already ROI positive in terms of networking, learning and satisfaction." And he leaves it at that. He doesn't expand on how he networked, whether they're from school, social group or whatever.
And it's short. No offence but I don't see how this article got this much upvotes