Another personal datapoint — I wrote a book and funded it on Kickstarter as well (similarly named: Hello Web App) and mine was 12 months delayed. Producing a book was definitely way harder than I anticipated, esp. as I am used to the fast-turnaround times of producing something for the web. Additionally, printing alone took two months which was surprising.
I'm not sure what the deleted post was about, but as a backer of both yours and Linda's projects there is quite a bit of difference. You did an excellent job communicating with us exactly what was going on, and why delays were happening. At the end of the campaign I received exactly what I paid for - not some excuse why I was paying an extra $20 to receive it only a month before everyone else can get it on Amazon much cheaper.
I never questioned for a second my purchase of "Hello Web App", but the little girl that I bought "Hello Ruby" for is going to be almost too old for the book finally being delivered.
I'm really happy to hear that! The 12 month delay really made me feel terrible, and I got a lot of (justified) emails asking me what was up and why I hadn't delivered yet. I'm actually considering a Kickstarter campaign for the next book (not announced yet, shh) but this time I'm not running the campaign until the first draft is actually completed, so I can actually have reasonable launch dates. :) Thanks for being a backer!
Would love to learn about those very early stages in cold emailing. Do you find this can work for any business vertical - I want to cold email places vs cold calling them since it's so much faster, but I fear that the owners may not use or check their emails that much. Any recommendations on scaling this quickly? What was your success rate of emails that lead to replies or sign ups?
I'm lucky in that wedding vendors primarily work online, so they're always on email. Other businesses in other verticals, probably not. This vertical was a good fit for me because I would do anything to avoid making a phone call (too introverted for that.)
I honestly don't remember my success rate as it's been a long while, but I want to say it was at least 25%. Keep in mind I was pitching a free product that vendors are already used to (there are TONS of wedding vendor directories.)
As for scaling, no idea. Some CRMs allow you to mass-send email but I worry about those - feels scummy, though maybe I should just get over that feeling and try it out.
Yeah — not in awhile though! About four years ago I wrote a few articles about looking for a cofounder and then about learning how to code and launching the site myself that got popular here. Good memory.
Happy to answer any questions anyone has about editorial design or self-publishing! I posted my pre-order/launch revenue numbers earlier here, some great discussions and questions: https://news.ycombinator.com/item?id=9847965
Do you mean the code that's on Github (like the installation instructions) and not in the paperback? The install stuff is online because I highly suspect it'll need to be updated often, and I didn't want the book to go out of date quickly. Let me know if I misunderstood the question!
I'm assuming/hoping that most paperback readers will still have a computer in front of them when going through the book since it's a tutorial, so hopefully opening up the GitHub code isn't that much of an inconvenience. If they're ideally reading without a computer, then missing that chapter shouldn't be a problem.