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I released a book teaching beginner Django web app development: http://hellowebapp.com

Sure, it was quite a bit of work beforehand, but I've made around $25,000 from it so far, around $13,000 if you don't count the Kickstarter campaign.

The first book working so well is one of the reasons why I'm writing a followup book (which is fundraising on Kickstarter now: https://www.kickstarter.com/projects/1868398473/hello-web-ap...)

FYI: The best thing I did when releasing a book was to a have a super-tier with screencasts and videos. That one tier provides ~60% of the revenue from the sales of the book.

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Looks cool. If I back the Kickstarter on the "both books" tier, when do I get the first book?

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Immediately after the Kickstarter ends, so early October. :)

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I loved this book! Have recommended it to a few friends interested in doing dev bootcamps! Nice work :}

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Yay! Thanks a ton. Really looking forward to getting the second book out.

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Oh, apologies - I got good feedback on the last Show HN and I wasn't aware of these rules!

This chapter will appear in the new Hello Web App: Intermediate Concepts book: https://hellowebapp.com/news/tutorial-setting-up-a-contact-f...

I also have a sample of the first book here: http://hellowebapp.com/sample

Sorry I missed those guidelines! Hopefully the above helps out.

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Another personal datapoint — I wrote a book and funded it on Kickstarter as well (similarly named: Hello Web App) and mine was 12 months delayed. Producing a book was definitely way harder than I anticipated, esp. as I am used to the fast-turnaround times of producing something for the web. Additionally, printing alone took two months which was surprising.

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I'm not sure what the deleted post was about, but as a backer of both yours and Linda's projects there is quite a bit of difference. You did an excellent job communicating with us exactly what was going on, and why delays were happening. At the end of the campaign I received exactly what I paid for - not some excuse why I was paying an extra $20 to receive it only a month before everyone else can get it on Amazon much cheaper.

I never questioned for a second my purchase of "Hello Web App", but the little girl that I bought "Hello Ruby" for is going to be almost too old for the book finally being delivered.

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I'm really happy to hear that! The 12 month delay really made me feel terrible, and I got a lot of (justified) emails asking me what was up and why I hadn't delivered yet. I'm actually considering a Kickstarter campaign for the next book (not announced yet, shh) but this time I'm not running the campaign until the first draft is actually completed, so I can actually have reasonable launch dates. :) Thanks for being a backer!

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Deleted my comment to which you'd replied because I shouldn't be talking about something I know nothing about.

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Thanks!

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Happy to answer any questions anyone has about bootstrapping, running a marketplace, trying and failing to raise money, etc.!

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Would love to learn about those very early stages in cold emailing. Do you find this can work for any business vertical - I want to cold email places vs cold calling them since it's so much faster, but I fear that the owners may not use or check their emails that much. Any recommendations on scaling this quickly? What was your success rate of emails that lead to replies or sign ups?

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I'm lucky in that wedding vendors primarily work online, so they're always on email. Other businesses in other verticals, probably not. This vertical was a good fit for me because I would do anything to avoid making a phone call (too introverted for that.)

I honestly don't remember my success rate as it's been a long while, but I want to say it was at least 25%. Keep in mind I was pitching a free product that vendors are already used to (there are TONS of wedding vendor directories.)

As for scaling, no idea. Some CRMs allow you to mass-send email but I worry about those - feels scummy, though maybe I should just get over that feeling and try it out.

Good luck!

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Your wedding site has been featured on here before as well, hasn't it?

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Yeah — not in awhile though! About four years ago I wrote a few articles about looking for a cofounder and then about learning how to code and launching the site myself that got popular here. Good memory.

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I wasn't complaining, btw :-) I think it's great how well your site has done and the article was very interesting.

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Happy to answer any questions anyone has about editorial design or self-publishing! I posted my pre-order/launch revenue numbers earlier here, some great discussions and questions: https://news.ycombinator.com/item?id=9847965

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LOL I wish. I never feel like I have time to do A/B testing. I just went with my instincts.

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Try again now? Looks like Cloudflare was having issues for a bit.

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2015-05-04 would be the published date.

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Ok, thanks :) Just to confirm, though, that's May 2015, right? (And not the 5th of April 2015.)

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Yes :)

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Do you mean the code that's on Github (like the installation instructions) and not in the paperback? The install stuff is online because I highly suspect it'll need to be updated often, and I didn't want the book to go out of date quickly. Let me know if I misunderstood the question!

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Yes, I was referring to the code on GitHub.

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I'm assuming/hoping that most paperback readers will still have a computer in front of them when going through the book since it's a tutorial, so hopefully opening up the GitHub code isn't that much of an inconvenience. If they're ideally reading without a computer, then missing that chapter shouldn't be a problem.

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