Interesting article. I'm sort of here now with something I'm working on, its incredibly general, and thats how I want it.
What I'm going to do however is pitch to the specific groups, the specific uses. I'm going to get out and talk the moms and pops crowd, the artsy crowd, the cyclist crowd and show them how/why they should be using it.
Maybe I've read it wrong, but it doesn't seem like a product/market fit problem to me, it seems like a "I haven't showed these people sufficiently how/why to use it for what matters to them" problem.
Edit: Rereading what I've wrote back I feel even more certain of something: perhaps the problem with creating a product that is too generic is that the gap has to be filled with education, if it isn't obvious on how to use it - like the case might be with a product that is very specific - then you have to fill that with a non-codey layer over the top.
Double edit: I think its funny how I see people write about "coder mindset" as a reason that they've hit a snag but yet still manage to stick to a coder-solution mindset. Maybe try a new layer of packaging, some education. Literally detach from being a programmer. Source: Programmer, marketeer, photoshopper background
That's what I was thinking. The ubiquilist product looks really neat, but there isn't a single use case on the site.
I wouldn't change the product (yet), I would find great use cases and present those in detail and with flair on the site, and then I would find ways to put that use case in front of more people who are like the ones in the use cases.
Possible use cases: show how a family with a dog that needs treatment gets organized to take care of their pet thanks to your product. How a mom & pop shop get their orders right by using the estimate feature as they work on them. And on and on...
Again, for my 2c, this is a marketing problem plain and simple. Close the IDE.
lol - Thanks absolutely, spot-on!
I'm not ditching UbiquiList, but I plan to expose those few simple use cases more elegantly. I believe I can track back from this general solution, with marketing / education, and encourage folks to come on in.
I agree that education is key. Also language / wording and what they see on a landing page to pull them down a path to actual use. I see this is MY problem, but I'm generalising about whether other tech folks also encounter(ed) it. I expect to get beyond it, either with this product or the next :-)
Wales' counties have the same powers as any other county in the UK. However, Wales as a country also has devolved powers in it's own right.
As anywhere else, different areas have different levels of cultural self-identity - in that sense I can understand a comparison between Wales (country) and Cornwall (county) although not to Yorkshire, etc.