I'm not convinced the "Gemini all the things" strategy was the right move with Workspace, they rolled it out so fast which indicates that UX research was likely rushed or bypassed completely. Had they conducted their typical extensive UXR process they would have discovered that the features are not very useful being baked into the suite.
Now where I do think there is opportunity is in building out the standalone Gemini app, as ChatGPT has proven with their Teams product that there is business value in having a dedicated chat UI for your business. We are currently subscribed to ChatGPT for Teams and use it every day across product and engineering, there isn't a need for it to be integrated directly into our productivity suite UX, but pulling data out from the suite (e.g Google Drive) into the chat UI is helpful. Organizing project folders, custom GPTs etc also hold value for us.
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