_hvso's comments

On: YouTube says it will crack down on bizarre videos targeting children

[_hvso]

I think that's an overreaction. You can still see plenty of monetized swearing on YouTube. Go look at Hell's Kitchen videos.

On: YouTube says it will crack down on bizarre videos targeting children

[_hvso]

> YouTube hosts, monetizes, and promotes their content for free

No, YouTube takes a cut of their ad revenue. YouTube isn't a charity, it's a business.

> It feels kind of entitled to want to get money from YouTube ads, but not produce content that those advertisers are willing to place ads on.

Advertisers historically haven't really cared much about language. This whole mess was triggered by ads on a terrorist video iirc.

[imustbeevil → _hvso]

> No, YouTube takes a cut of their ad revenue. YouTube isn't a charity, it's a business.

YouTube lets anyone upload videos to their site for free. All of the ad revenue is theirs, as they have the direct relationships with the advertisers. They give content creators a cut of YouTube's ad revenue, not the other way around. When creators manage their own connections to advertisers (sponsors, native, merch) YouTube doesn't get a cut.

[_hvso → imustbeevil]

> YouTube lets anyone upload videos to their site for free.

Yes, YouTube doesn't charge you to upload a video.

> All of the ad revenue is theirs, as they have the direct relationships with the advertisers.

All of the money goes _through_ YouTube but it doesn't belong to YouTube. There's a (formal, legal) agreement between YouTube and creators that predetermines how much of that revenue belongs to YouTube and how much belongs to the creator.

[imustbeevil → _hvso]

> There's a (formal, legal) agreement between YouTube and creators that predetermines how much of that revenue belongs to YouTube and how much belongs to the creator.

Yes, that is the cut that they give the creator. Not the cut that they take from the creator. Advertisers are not talking to hundreds of thousands of creators, they're talking to YouTube. They give YouTube money and YouTube places advertisements on videos. The value that YouTube provides is necessarily greater than the portion of the advertising revenue they keep, otherwise creators would host their videos on their own sites / DailyMotion / Vimeo. And some creators do host on those sites, because they've decided that they aren't getting more value out of YouTube than elsewhere, that's a decision they're always free to make.

[walshemj → _hvso]

That's because big brands outsource a lot of the mundane stuff and they think youtube is just like display