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They might join something like http://301works.org, which aims to archive short URLs even after the company goes away.

Although I'm not sure why people are so terrified of short links breaking; long URLs are constantly disappearing.




Long URLs constantly disappear, but only one root at a time. If Wikipedia disappeared tomorrow, all the Wikipedia links would break, but URL shorteners consolidate roots. If bit.ly disappeared tomorrow, it's not just one site that is affected. Furthermore, the use of a redirect breaks traditional mirroring systems. You can't just prepend somemirror.com to the path and expect it to work.




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