Come on, read Extremely Massive Corporation again, and try to think of an Extremely Massive Corporation which happens to deal in computer storage systems.
There was a time when they had adverts on seemingly every page of every computing magazine. Although that may have been back when magazines were a thing and Sun were a hardware company.
I'm too young to drink, I figured this reference would work just fine on the GP here... Though the five downvotes I got on my message tell a different story. :-P
Props then, mate. I have been in tech for almost a decade now, and I have literally never heard of EMC until now. Probably has something to do with never working in a datacenter, and never doing anything super cray with storage.