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The Sunglasses Scam (kevinlondon.com)
4 points by Kaedon on July 15, 2015 | hide | past | favorite | 3 comments

That's exactly what Apple does ;-)

I find it a great lesson about the topic and in addition you showed an applied example in a real economy (MMO); I wonder if there are much more skills targeting those cognitive "bugs" that we as humans experience subjectively.

EDIT: actually... is this the only think that the book teaches?

The book covers a number of ways System 1 and System 2 thinking affect the way we approach problems, of which the article includes two examples. There's many other neat applications in the book.

I remember seeing lots of sunglasses listed like this, and wondering WTF was going on. It made no sense to me why there were a bunch of oddly priced sunglasses. either I ran into your experiment a bunch of times, or you started a trend ;)

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