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I wouldn't say they do a bad job, more that they (perhaps correctly) don't care.

If something doesn't hit their bottom line, should a commercial company, who is predicated on providing shareholder value care about it?

Personally as distateful as it is, I think the only way to amke companies take proper account of externalities is regulation / law.

If you take the example of health and safety, or building regulations, there is a reason why those are (in many countries) enshrined in law and not done by companies spontaneously.




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