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First rule of business: TAKE THEIR MONEY!

(Or, the inverse of: SHUT UP AND TAKE MY MONEY!).

People want to give you money for practically nothing? Good. Take the money. People want to pay more (or the same) for less? Good. Take the money.

What's with this fiction of "you get what you pay for". You hardly ever do, and that's ok. Our markets aren't rational. If they were, why would companies advertise?




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