Edit: Parent formerly read: "...Seems like PR spin. Instead of shutting down a startup and going to work for big.co and risk being called out as a failure, work out a deal with big.co to 'aquire' the startup then shut it down. Maybe we need a new word for a talent acquisition, where the startup is shut down and just acquired as a more optimized way of hiring. ..."
Perhaps more a 'buy to kill potential competitor'?
Still sad to see Etherpad die :/