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The author seems excessively concerned with the language people use to interact with Apple. It would seem to me that a simple application of "you will catch more flies with honey than with vinegar" is all that's at play here, and that the author is tilting at windmills.

Apple's a big, powerful company, it's hard for one hand to know what the other hand is doing sometimes. All such companies have to rely on their customer base to guide them. If you think about it, Apple is far more responsive than most other companies their size or in their segment. Jobs used to answer emails ferchrissakes.

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