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This seems to echo something I said in another thread; the hackers are further away from their users:

Even for technical people, having access to analytics is helpful. Being informed about product metrics helps developers see the ‘why’ behind their work — a key ingredient to high performance

You mean that the technical people who actually implement the software are so alienated from their users that they have to wait for a royal decree to spur them to work?

I wonder how few of their ideas flow back up to the top.

I like the article; it's nice to see one use case of ETL. Too often people directly hit the production database to get reports instead of ETLing into a read-only db that won't affect site performance.

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