Even for technical people, having access to analytics is helpful. Being informed about product metrics helps developers see the ‘why’ behind their work — a key ingredient to high performance
You mean that the technical people who actually implement the software are so alienated from their users that they have to wait for a royal decree to spur them to work?
I wonder how few of their ideas flow back up to the top.
I like the article; it's nice to see one use case of ETL. Too often people directly hit the production database to get reports instead of ETLing into a read-only db that won't affect site performance.