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The goal is obviously to convert free tier users to paid tier users. If you can do that, then eventually this stunt might pay off, at least for the record companies and artists who last enough to absorb 3 months of missing revenue. But if you're converting someone from a different paid service and not paying the artists, you are literally taking money away from them, and making them pay for your bet.

It does not at all seem clear that you're going to convert a ton of free users - like you said in a child comment, there are numerous other places where people can stream music for free. It seems like an admirable goal, but then that's how Spotify pitched it's model to begin with as well.

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