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The artists hate it - and the return is almost nothing. For example - look at Youtube - you can stream anything you want, including all of Taylor Swifts catalog - zero to no advertising.

I was at a party this weekend with a bunch of 20 somethings here in Singapore - and that's all they used - Nobody even mentioned Spotify - they just logged onto the wireless and added their songs to the queue - it was slick and 100% free (to the user) - and seriously, I don't recall a single ad in 3+ hours.

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