I was on that site for 5 minutes and I still have no idea what it's actually trying to do. Looks like they spent so much time on all the fancy crap that makes the page load take forever that they forgot they had a message they were trying to get out.
or maybe their intent was to bore me off their site because I'm not a journalist. In that case they did well!
you're missing a lot if you're into web design. of course, content is king and google fucked up big times by not having a proper fallback. but that parallax scrolling is the best I've seen so far https://www.google.com/ideas/products/digital-attack-map/
The parallax scrolling on that page is mediocre IMO.
It's unnoticeable when not using smooth scrolling (my personal default). Not a huge problem for a design feature to be unnoticeable though.
When smooth-scrolling using the middle mouse button on Chrome/Linux, it doesn't update dynamically as it scrolls; the background snaps into position when scrolling stops. In Firefox/Linux, it does update dynamically with middle mouse smooth scrolling, but jerkily. It's noticeably bad in both browsers.
http://i.imgur.com/yN0f3Sf.png