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Ask HN: What are the best product landing pages you've stumbled upon?
333 points by halayli on Apr 26, 2015 | hide | past | web | favorite | 210 comments




I Don't think the bitcoin one gives the audience enough control over what they are seeing. It's nice to be able to scroll up and down the page to get a feel of the features. That one you have to sit through an animated sequence. I almost instinctively closed the page.


It's definitely a divisive technique.

I found myself trying to scroll down as well, and when I realized I couldn't, the second wave of animations snapped my attention back to the top, and I said "well, let's see what this is about".

I think walkthroughs like that one rely on the "aha" moment. Once they had my attention, it was an impressive, easy to follow, informative mini-tour. It's getting that buy-in that's tough.

While I imagine it turns many people off, I also assume that those people have low interest in what the page is about.

So in that way, there's a sort of upfront filtration, where the people who aren't very interested get turned off, but the people who are watching intently get a better-than-usual payoff.

I'd really like to see the research that went into the page. Stripe's design team is on point, so my guess is that they did their homework.


I love their designs and Square's. I have used Square's earlier landing page for Square cash as inspiration but I hate the low contrast text on these stripe pages...

I am all for http://contrastrebellion.com/


Plus, what a beautiful example of great graphic and UX design. Thanks for the link!


Ha ha HK is one of their examples of a bad site.


I feel that Stripe has an army of designers only to create landing pages for new products. They are always remarkable examples of design and function.


We actually only have 4, and not all of them work on every landing page. They're an impressive bunch :)


https://stripe.com/connect is heavy on javascript (without javascript you see nothing). Scrolling in firefox is a pain. In chrome I cant even access it (Your connection is not private message with red https)


I didn't get the HTTPS error but I did see way too much JS dependency, and that animated background requires an excessive amount of CPU for something I think is unnecessary.


I know I'm old fashioned, but it took probably 5 seconds to load the first one (and my internet is p good). Sure it's only 5 seconds and it does give good results - but that's long enough that I start to wonder if something is broken.


Every one of those except the connect landing page successfully sold me. Those are very impressive.

The connect landing page did a poor job of explaining what it was or did. It named dropped some things it hoped I would recognized, had a fancy graphic that kinda lags on firefox, and I couldn't figure out what kind of problem it solved.

It's sort of about letting people transfer money to other people, with me sitting in the middle somehow? I have no doubt it exists for a reason, but a reason I can not ferret out.


I have clicked on most of the landing pages that have been linked in the comments and they all look the same.


It is interesting how different each one of them are. But it works anyway.


I like these more for their aesthetic properties than for any technical or sales-focussed reason. I really have no idea how well any of these would convert.

http://www.getjustlanded.com

http://www.firewatchgame.com

http://www.kaleidoscopeapp.com


Developer of @justlanded here :) Thanks for appreciating our landing page – @partlysean did a great job on it. We also recently released Patchmania which has a neat landing page you might like: http://getpatchmania.com

Honestly, because we're an app company rather than an e-commerce or SaaS company, a lot of the effort we put into these pages is largely for the benefit of the press (who often research apps on desktop). The vast majority of end users discover our apps through the App Stores themselves, so we put even more effort into our icon, screenshots, app preview, description, keywords etc.

As for conversion rates, sadly Apple hasn't opened up any analytics to developers for their actual App Store product pages (even though they announced they would a year ago at WWDC), so what users are doing when browsing the actual stores is largely a black box - we have no idea how many people view our app store previews or screenshots etc. or even where they came from (many deep-linking schemes we've looked at are pretty brittle or don't work at all).

Conversion rates on the website landing pages are pretty good - there's not much else to do on those pages than download the app, and chances are you came there with that goal.


OT, but I just wanted to say that I LOVE justlanded. It's one of the most useful apps on my phone.


I didn't realize this is an active project that happens recently until you reply. It looks nice but in a 2 year ago way. You demo is in iOS6, that is so ancient. I would immediately get turned away by it


It's true that Just Landed hasn't been updated for a while. That will change later this year. We've been working on Patchmania (http://getpatchmania.com) for 2 years, which launched recently.

Honestly, if you're reacting to the video showing iOS 6 I think you're probably focusing on the wrong thing.


It's a very nice looking page, but it really should have some indication that it's iOS only.


Yeah, I'll probably swap our download button for an App Store badge when we next update it. Sadly it's unlikely that I'll ever build an Android version – can't make the economics work.


Are you allowed to share website conversion rates? Just wondering...


Best use of parallax scrolling I have ever see on firewatchgame.com.


Really? This is what I'm getting: http://somevid.com/p9A0o8k6aoTGXJmGzPlW

OsX Chrome 42


Also Chrome on OSX, scrolling is perfect. Out of interest, because whenever these parallax sites come up a chunk of people have significant problems, what spec is your Mac?

The Mac Pro landing page is another example, a lot of people think it's amazing, but I've seen videos of that where it just doesn't work for some people - something weird is going on here as it's clear the designers + front end people aren't seeing such problems with parallax, so why are others, and is it rare or more common than expected?


I tried on my macbook + Safari and Chrome; both render perfectly smooth.


The scrolling is much smoother (and proper) for me. Win 8.1, Firefox.


Just Landed is a Unix program to a T: it does one thing and does one thing well. Absolutely gorgeous landing page and app.


GetJustLanded.com is nice and clean, the mobile perspective is very simple and straightforward but the desktop view feels rich enough. I do wonder if the transition to the iTunes store hurts even though iTunes has strong brand recognition.

The other two don't support mobile (at least in FF or Chrome; firewatch is bugged) which is an unfortunate oversight by now.


Thank you for introducing me to Firewatch - might be the first game I play in ages.


+1 for http://www.kaleidoscopeapp.com and their other similar designed pages/apps. Beautiful, artistic and original vs. the same old same bootstrap seen that 100 times type of design that is flooding this thread & the web.


justlanded is so simple and beautiful, couldn't be more straight forward. I love it!


Came here to post Kaleidoscope. It's been years since I last saw that page, and as soon as I saw the question, it was the first answer that came to mind.


I like how it actually shows you what it does!


It probably won't get much love ( I hated the "landing page" while making it ), but http://paste.click/

It was really just to put something in on the domain root. Only a couple people actually use paste.click, and it was written just for my own use initially, but people asked wtf it was every time I linked to something on it so it got a "landing page". I didn't put all too much thought into it, but after I pushed it live I realized that it's everything I want in a landing page.

It describes what it is, has some examples, and that's about it. No marketing speak or buzzwords. Now, obviously its not a product or anything, and I don't intend to market it or care about who uses it, which gives me some leeway, plus there's not all too much to say about it, but I wish more landing pages had a similar feel.


Wow, can't say I like the landing page too much, but it does gets the features across, which many other landings pages fail. I like it that it's very simple.

With that said, the service is also killer, if you're interested, I wrote some shorthands (aliases/functions) that you (or any user of the service) might have for, check it out: https://coderwall.com/p/l-7kqg/dead-simple-pastbin-service-f...


Glad to hear you like it! My idea was to have something very composable and "unix-y", I'm happy to see people using it like that.

I have a a very similar function in my .zshrc ( http://paste.click/s/bGGcnq ) rolled into a single function, though xsel is probably less portable/supported than pbcopy now that I think about it. The last two examples I have bound to Super + S and Super + V, but unfortunately there's no portable and simple way to do that, so I left the config for it out. ( For awesome wm if anyone is curious http://paste.click/s/xydBVJ )


Whoa, that's super simple as opposed to a lot of the other pasting sites! I'm using this now!


Neat tool and neat landing page (though the colors are really haphazard). Very much like the YAML homepage:

http://www.yaml.org/


Thanks! It uses highlight.js for the syntax highlighting, and I just kinda unleashed it on the home page which isn't any kind of valid syntax, hence the haphazardness, but it looks better than just plain black on white monospace imo.

The yaml homepage is pretty much my ideal website, (though I'd prefer a dark theme, but Im picky) never visited that directly before, I'm a fan. :)


Some of my favorites:

http://bellroy.com/slim-your-wallet/

https://www.leesa.com/

http://www.fiftythree.com/pencil/

Stuff I use or have used:

https://www.hipchat.com/

http://mailchimp.com/features/

https://evernote.com/

https://telegram.org/

I realize that I'm likeliest to signup for something if somebody I trust tells me that it's worth a shot, and/or if it's really easy to get started and tinker around.


Why is telegram.org a good landing page? "taking back our right to privacy" ok, but what is it?! I have no idea...



Honestly, most of these trendy landing pages look the same to me.

I have to scroll/click to get any information other than a generic, marketing heavy one-sentence description, while most of the space on my screen is wasted.

Something off the top of my head for comparison: http://www.ultravps.eu/en/

From this page, I know immediately what they're offering, for how much, why choose them, who they are, how to reach them AND they still have room for fancy images and useless marketing stuff (testimonials). And I didn't even have to scroll or click anything.


I 100% agree. The landing page is elevator pitch: explain which problem you solve, how you solve it, some reason to believe, and call for action. And use terminology used by target market.



If you want to read more about the design process for dropbox's homepage the designer wrote about it here: http://byalicelee.com/dropbox/#homepage

It's cool seeing the initial sketches and the other variants of the page they had considered.


That was from a previous redesign. There is a newer landing page within in the last month.


Interesting, I am still seeing the old homepage so maybe you're part of an A/B test (or I am part of the control group?). I can only see the new page when viewing in firefox: http://imgur.com/vl9DyA4


I like the simplicity of http://getmagicnow.com, which appeared on HN semi-recently.


Magic previously had a serif font (Times?) and it was just a plain 10 digit phone number. The page was actually really off-putting to users [citation needed] until they eventually fixed it.

(Yeah, I don't remember the article outlining that it did. But I remember that it did. Magic started off as a kind of hack or whatever.)


There was another service that appeared on HN shortly after this did offering a similar service but for small coding projects. Does anyone remember the name?



I think that's dead now. They haven't replied to my emails in weeks. And never charged me for my first project either. Shame.


Big fan of Dropbox's - Very Clean


When I think of simplicity I think of:

http://craigslist.org

...more links but less "plasticy".

Also:

http://www.berkshirehathaway.com


Many of the responses are based purely on aesthetics, without taking context into account. What's the goal of the landing page? Who's the firm behind it? What type of product are they advertising?

In general, when I arrive on a landing page, I'm thinking:

* What does your product do?

* Why would I want to get it?

* How do I get it?

Sometimes, I already know the answers to one or more of those questions when I arrive. In the case of Apple's Macbook Pro page (http://www.apple.com/mac-pro/) I already know the answers to all three questions, so it's about generating desire when I look at it. In the case of Stripe, I want to know why I would use it over Paypal or building my own Gateway. In the case of http://www.getjustlanded.com/, I need all of the answers when hitting the landing page (and it does a good job of answering them).




almost too good ...


There's great landing pages everywhere nowadays. The better ones have very clear value proposition and examples of how to use the product. A few examples:

http://mailchimp.com/

https://www.kissmetrics.com/

https://www.intercom.io/

https://www.heroku.com/

https://vwo.com/


I really like the Intercom and Mailchimp home pages. Good use of text combined with visuals to quickly and clearly explain the value as soon as you land on the page.


Thanks for the mention, guys. I recently wrote a post about our approach to building landing pages at Intercom. Thought it might be relevant :) https://blog.intercom.io/12-steps-to-creating-landing-pages-...


Loved that article Matt. Especially step 2, THE MESSAGING: CREATE SOME GUIDELINES.

After I'd done this exercise, I realised that all our marketing content needs reworking. So what started out as a landing page redesign has transformed into a giant playbook on how do we convert clients needing XYZ job done?, incorporating everything from cold sales emails to online demos.

Great read. And your landing pages look sublime.


Thanks mate :)


https://distrokid.com/ Clear message, clear design, clear call to action and a bonus FAQ and Testimonials all on the home page. There aren't any js/css3 effects for bells and whistles and the site loads fast. Great job Pud.


The landing page for every Hashicorp product is beautiful, but Terraform's is something special:

https://www.terraform.io/


Nice animation. Agree, but all the useful info is below the fold.


http://letterlist.com

Disclosure - I created and own this site. But it's worth listing here because I know that it performs extremely well (conversions typically above 50%).

I'm obsessed with simplicity the design is really the natural conclusion of minimalism, i.e. virtually no design, nothing superfluous and a simple CTA.


Simple? I'm no Puritan, but I'm hesitant about clicking a button that starts with the word "sex". I'm not used to professional high-quality services resorting to ... well, it's not vulgarity, but sex is sort of a traditionally taboo topic. So in spite of how good your product my be, here I am thinking it's more likely to suck because you broke this unspoken rule. But maybe that's just me.

The words are simple, but the choice to include the risky language is not 'simple', in that it's risky/innovative/uncomfortable/attention-grabbing (depending on viewer's perception). I guess a good word is 'unusual'.


Great perspective and a fair point. Thanks for the feedback.

I recall that just before I published the site, I decided to change the CTA from the boring placeholder I had to something more playful and human. It was the first thing that came to mind It just seemed like a fun idea. It worked so I kept it.

Reading your comment, I'm tempted to try something more conventional but it's too easy to be skewed by responding to a single data point. It's edgy so it's bound to be polarising (I've also received positive feedback on the very same text).

I might run a split-test to get some data on it.


Yeah, I didn't want to give negative feedback per se, but I wanted to share my gut reaction with you because those are just as valuable as thought-out opinions w/r/t conversions.

I admire the boldness and as a Linguistics major I can confirm the craziness of the word, re: standing out, is way more valuable than any imagined revulsion that I may be assuming.

Best of luck.


> those are just as valuable as thought-out opinions

Totally agree. And early data says you might be right.

I set up a split test on Optimizely with 2 more variations and both beat the control:

Control SEX UP MY INBOX 35% CTR

Variation 1 DISCOVER NEWSLETTERS 61% CTR

Variation 2 GET STARTED 58% CTR

Variation 1 is winning so far (74% lift, 79% significance). I'll keep it running because right now it's skewed toward HN traffic, and we're a weird bunch here - we seem to behave differently to everybody else

Anyway, thanks again for the feedback. Looks like you're onto something.


+1


Large collection of landing pages in one place - http://land-book.com/

(Though they all seem be very similar stylistically. Clearly a selection bias on part of the site owners.)


It seems that quite many people have "stumbled" on their own landing pages.


I'm a fan of https://bvckup2.com/

Super simple, super clean.


All the product pages from Panic (panic.com) are always a joy. They are simple, clear, and pleasing to the eye. Here is a good example http://www.panic.com/prompt/


I like the landing page for Precursor (https://precursorapp.com/home) because it shows off the app's collaborative features in the background (only on desktop) and goes straight from landing page to app without even a page refresh.

It also has a few fancy animated svg illustrations and a well-done effect when you hover over the main cta.


The animations lag behind scrolling though, if you scroll down, they appear just as they scroll by. In my opinion those "popup" additions to websites are very annoying and as implemented here, detrimental to the site.


Precursor designer here. Thanks for the feedback! You're right about the animations. I'll fix those before we launch this week :)


The look and feel is very heavily influenced by Google product page design, e.g. https://wallet.google.com/


I don't really see the connection. Care to elaborate?


Sectioned layout with thin separator lines, white background, lots of padding. Each section alternating between Header/text and Image blocks on left and right.

This is a fairly common layout, but when it's all set in Roboto - Google's primary body font that they developed for the branding purposes - it starts to look like an "over-influence". Except Google's version is more refined and doesn't assume everyone has a 24" monitor.


Thanks for all the info! I'll refine more and make sure everything is working on small screens this week :)


Surprised that neither of these have been mentioned yet.

https://squareup.com/

https://nest.com/

I especially love their mobile responsiveness and have modeled our own after them:

http://yathletics.com


The thin font on Y Athletics used for "A Revolutionary Shirt" and "The Odorless Sock" is too thin to read easily. I suspect they may have not tested on all types of displays.

Web developers, no matter what platform you like, ALWAYS test your thin fonts on as many platforms as possible and make sure it is easy to read.


http://yathletics.com/ is not working for me.


http://www.facebook.com It has always delivered a clear message: you must have an account to use this service.


Yes but FB has the advantage of everyone knowing what it is/does. That is very rare, if I didn't know what FB was I would see that page and immediately leave because it tells me nothing about their service.

It's great for FB but would be horrible for just about any other product or service.


Snapchat is in a similar position:

https://www.snapchat.com/

When I look at that, I think "Worst landing page ever...what the hell does it do, why should I bother, and how do I get it?" But then, if I have to ask those questions...I've probably missed the point, and SnapChat would be useless to me. The whole point is for it to spread virally, so a landing page is pointless.


When Facebook started out they didn't say very much about what they did, too: http://stradegyadvertising.com/wp-content/uploads/2014/02/th...


What's FB?


This is so true... and clear.


I have always wondered if that page worked cold. That is, someone got convinced to sign up by that page and didn't go there already convinced to sign up.


I like http://basecamp.com (I love the artwork, to be honest), and lately I have found http://getbeagle.co - though its usability could be discussed, I like its aesthetic.


I don't understand why do so many people like basecamp landing pages, to me it's just overflown with plain text, I don't know it's just me or not but the more text content I see on a landing page - the less desire I have to read it.


https://www.digitalocean.com/ - simple, interactive and calls for action


http://mixr.ewakened.com

Best LP I've ever designed, 67% conversion rate.


To be fair it's a very niche product - if you find it, then you probably want/need it!


> No worries. Check out my favourite video.

Maybe you should have some explanation here. I just saw the action buttons and went clicking. When I came to the end I have no idea what anything is.

Also, as someone mentioned. It seems like a super niche thing.


I like it, but I think it must be noted that it is one of the Bootstrap templates for landing pages.


Check out http://www.useronboard.com/

This guy has tons of really great UI break downs of popular sites as well as great tips and checklists for your own use


I really enjoy https://readme.io and https://pexe.so


http://www.callrail.com - I'm biased, but I really love ours... It was designed by Bruno(https://dribbble.com/brunofelicio) and I built it. In my opinion it'd be perfect if we took the time to make it responsive.


Totally agree, looks great on PC and it should be relatively easy from a structural perspective to do. You also show a guy on his mobile device in the image (ouch!). You should definitely do it!


On the iPad it's great, while many other responsive sites often look totally dismorphic


Just started doing some conversion testing on our pre-launch landing page and would love to hear what HN thinks:

http://shadenut.com

So far we we seem to getting many more newsletter signups with a simple one line message as opposed to a full list of features and benefits. Although results are also dependent on the source of traffic.


First, congrats on getting it up there.

Your use of space here is peculiar to me. Traditionally your eye tracks to upper-left, where you have your logo, but there is nothing else there. Your eyes trace right and down from it, and there is just nothing else to look at. The next thing my eye catches is the social buttons top-right. Good design leads your eye to your CTA.

You're giving as much space to some stock-photography hand as you are to the screenshot of your app. I get the "right hand man" metaphor but users don't care how clever you are.

The primary call to action is actually below the fold on my 15" macbook pro. You could walk away from that site thinking the social links were the point of the page given their prominence.

Your headline "a car guys right hand man" doesn't actually tell me what your product is. Few people will want to join a "beta program". You specifically ask for help but you're really making clear what the value prop is aside from "shaping the community" which is not something most users will care about.

Finally, I would encourage you to put in the sweat equity to gather enough data to make the product usable. People aren't going to come in and do all that work for you, they will open the app, search for the car they're interested in, and never come back if it's not there. So you could do something like have all the data for recent model years, or specific makes, etc. Gathering that data is a schlep and THAT is your value proposition.


Thanks for the feedback.

You make a good point about where the page leads the users eyes. I think moving the social links to below the call to action and raising the rest of the page up and to the left would help bring the CTA more in focus. Based on our tests we'll also be replacing the extra text with a simple message "A car guy's right hand man. Look up the technical data you need to work any vehicle right on your phone or tablet."

The product will definitely have enough data to be usable when we start releasing it. However, it's impossible for a small team to gather every technical data point for every year, make and model ever which is where the community comes in. The landing page should probably state that more clearly, or maybe just leave the community aspect out completely since it's not relevant before launching.


> A Car Guy's right hand man

An article, 4 nouns and an adjective. This isn't parseable without 3 or 4 passes. The idea is spot on, it's short and simple, but improve the English to make a reader's life easier. You have seconds to let someone know what you do and this is wasting time.

> Torque Specs > Fluid Capacities > Body Dimensions > Tow Ratings > Maintenance Schedule

Ruby, Python, Javascript... You told other commenter's here that this list is meaningful to people in the know. It's not, there is no context. Why are you listing these words?

> We're building a community of comprehensive, accurate vehicle data. And we need your help gathering info about the cars and trucks you work on. Technicians and DIYers, join the beta program to get first access to the app and help shape the community.

Now I know what you want, but not really why. What is in it for me? This will presumably take me time and effort to use, what do I get out of it. Don't tell me it is obvious, again if I substitute tech terms for auto terms I still have at best a vague sense of what I am getting myself in to. Paint a picture.


Maybe this resonates with "car guys" but I have no idea what you do or why I should join/contribute from the landing page.

You seem to be asking for something but not explaining why I or your users should Give you the data you want.

If this page is getting lots of signups...I would guess many of them are signing up because they want answers to those questions...but might have no interest in converting into users... I would be wary of opt ins that come looking for something unspecififed because many will immediately be disappointed when they don't find the answers on the other side of the opt in form.


Good points. The target market is specific to people who work on cars, whether it's their own or professionally. This assumes a certain level of knowledge about the subject and possibly a realization about how the product would help them. We could certainly do a better job of explaining the user benefits to a more general market.


In general it's a mistake to assume your audience understands something about your product that you think is obvious or intuitive...even if most car guys do understand the value proposition...why exclude the rest of the market?


I like this one: http://mochajs.org/ Gets the job done and stands out amongst todays usual landing pages.


One of my favourites is Kano. Incredible use of parallax. Disclaimer: My co-founder made it.

http://www.kano.me/


It's pretty, but that's about it, really. Didn't really make me feel like learning more.


Disables keyboard^W all scrolling. Tells me to scroll down to find out more.

Try again


Obsessing about the design of a landing page is like obsessing about the floor layout of a retail space.

Sure, it might be interesting and eventually pleasing to look at, but in the end it is like obsessing about the manufacturer of a specific Coin-Slot-Component of an Arcade-Machine.

And that means it only makes you happy, if happiness is the sound that coins make in your purse. And that is a quite boring and limited outlook on happiness in my opinion.


So true. I usually waste way too much energy on this type of thing.

And the thing is, the most harmful thing about it is it will never be complete, never be good enough. You'll look at something neat and you'll want to copy it, you'll want to change your layout and at the end of the day that's just a huge waste of time.

I struggle with it and It's a really bad thing.


[Full disclosure]

I made this one: http://nappee.com/

I'd be happy to ask you a feedback.


Does your nickname come from Merlin's Owl (Italian translation) of Walt Disney's "Sword in the Stone" movie? :-)


LOL.

You nailed it.

Really nice catch.


Feedback: Ascetically looks good, but it's really slow to load. I took my time to read the first part, and then I scrolled down. When I reached to the bottom the big image was still loading. I'm on a 30Mbps without anything chocking my traffic (that I am aware of). Geo: I'm in Portugal


Thanks. Really helpful.


We just revamped (today) https://jumpseller.com homepage.



The scroll-jacking is infuriating


I'm on my Windows desktop PC with a gaming mouse and I absolutely agree. On my MBP with the glorious trackpad, the scrolling is beautiful.


They really know their target market. People who would consider buying one are probably on high spec machines with big monitors, and really motivated by amazing design. It's also not an impulse buy, so call to action doesn't need to be so strong. Plus it's Apple, so need to do any "We are Apple, a computer manufacturer based in..." type stuff.

If the average app-maker did landing pages like this, conversion rates would be appalling.


Oh yeah, look at that tiny Buy Now button. lol. Probably more appropriate for a detailed description or product specification page not a landing one. But its still a beauty nonetheless.


I love how the first stats under 'tech specs' are height, diameter, and weight.


Does anyone have any feedback for my two sites? http://pleasant.io/ and http://into.technology/

Have tried to make them as clear as possible but it's harder than I first thought.


The quantity of text make them a little hard to digest but they both have an appealing character to me. They communicate a sense of integrity and honesty. It might be the Britishness :) I would actually be a bit sad if a more conventionally glib landing page converts better.

I wouldn't sign up to into.technology unseen. If the landing page previewed the current issue e.g. list of topics, and the selection demonstrated excellent curation then I might.

I would bounce from pleasant very quickly because its unclear what differentiates it in the crowded metrics space. My lazy assumption would be that its a bit player not worth investigating, better to stick to the market leaders.

Does Pleasant have any unique strengths you can make its primary focus? For example, the box "People, not IP addresses" intrigues me. I have worked with sites that may only have 5 users but they are the whole business and paying enterprise figures for the service. If your niche was "analytics for when you serve VIPs not crowds" or something, it would get me quite excited and I'd immediately be thinking of cases where this might be a better fit than the alternatives.


First of all, thanks for taking the time to write all of that. Really helpful.

I'm going to go through all of the copy and trim it down a bit, you're not the first to say that there's a bit too much. Thanks for saying that it communicates integrity, etc - I'm trying to build a good company (products made with care, giving money to charity, pricing fairly and helping other businesses, etc), so that's really great to hear.

> If the landing page previewed the current issue e.g. list of topics, and the selection demonstrated excellent curation then I might.

Good idea, I'll add a link to the latest issue on the homepage of into.technology.

> Does Pleasant have any unique strengths you can make its primary focus?

Pleasant is a tricky one, it took me a while to try and describe even to myself why it's different (really not a good start when building a business, I know). There are two main features. The first is the simplicity. I'm aiming to get people using Pleasant as little as possible: you login, you immediately see statistics relative to previous days/weeks/months and can get an idea as to whether things are trending up or down. If you need more info, there are more in depth pages, auto-generated user reports, etc. I've found that even Google Analytics is very complicated - I'm hoping there's a demand for a simple, cheap analytics service.

The other feature is the user identification. You can add a few meta tags / form attributes onto your site and users that have identified themselves (i.e. logged in, signed up for a newsletter, etc) will show up in your analytics, along with their gravatar, etc. I think I need to emphasise this feature a bit more.

> If your niche was "analytics for when you serve VIPs not crowds" or something...

Interesting idea. I'm currently targeting regular people, small business owners, etc - people who don't need the power of a full on analytics service. But you might be right that this could be worth investigating. I'll give that some thought.


Here is my take:

http://pleasant.io/ I like that it explains everything I need to know. As a business owner I really do not like "hipsters" pages which provide very little useful information. However, maybe you need to add more prominent "why?" - "Simple, straight-forward" is little too vague. Panic for Prompt 2 gives examples: "Restart your server from a coffee shop. Fix a web page from the back of a car. " Or something like "How we're different...". Look stripe landing page: they clearly explain why.

It is not "text heavy" but you should increase font size and clearly emphasize your competitive advantage (why part).


You're right - definitely a bit too vague at the moment. It explains some features but doesn't explain why you want the product itself. I'm going to spend some time thinking about how to alter the copy (as well as trim it down a bit). Thanks for taking a look, really helps a lot.


They're both pretty text-heavy. See if you can make the text more-concise and leave the detailed description to sub-pages once you've captured the visitor's interest.


That's a very good point, will try and work on that next week. Thanks.


I like the 'how it works' diagram that we put right on the front page @ https://Userify.com... (ssh key manager, new version dropping next week). More companies should tell how it works right up front like that even if it's ugly.


I really like the colors, simplicity, clean feel and clear communication.

I'd say it feels a little like a mobile-on-desktop kind of thing. Did you maybe do mobile-first and not follow through completely? A side-by-side graphic and/or intro with a CTA might feel more natural on the desktop.

Putting the graphic alongside what you have now might even be enough to make it feel right; something like this (I'm not a designer!): http://i.imgur.com/HJMrEsU.png


Thanks :)

Yep, you guessed it -- it's kind of a mobile-on-desktop bootstrap sort of thing. (The app itself is responsive as well, even moves the toolbar to bottom of screen.)

I think the side-by-side graphic and intro w/ CTA is a great idea. It could even separate into a single column on mobile. and huge thanks for taking the time!! (it's an awesome idea. are you sure you're not a designer?!)


We're a very small bootstrapped team, building a niche product to help learning anatomy, but our homepage seems to convert pretty well and we always love to try out new ideas.

https://www.kenhub.com

Keen to get more feedback / critique or ideas we could A/B test.


Someone mentioned the Mac Pro page, which is nice and all, but for a parallax landing page,

https://www.apple.com/ca/imac-with-retina/

did it for me. It really gets the point of the extra resolution across in a dramatic way.


https://baremetrics.com/ has a very nice LP and the product UI by itself is awesome too https://demo.baremetrics.com/.



I really liked the older version of the BinaryAge/TotalFinder landing page. It's changed a bit now, still nice: http://totalfinder.binaryage.com/


Wow, very nice landing pages all around in these comments. Here is my attempt: http://www.auburnsounds.com/products/Psypan.html


for me I am a huge fan of http://www.dropbox.com

I know its kind of mainstream (and not sucking up to YC) but I just love it and always use it as an onboarding example.


We have the opposite concern... is our product landing page good enough? https://www.demoit.io

We'd love any feedback on ways to improve it.

Humbly, info@demoit.io


It does a terrific job of explaining what the product is and who would use it (and this does, I think, seem like a useful service).

Aesthetically, it's not that great. The big checklist is generally a bit ugly (especially the roll-overs), the hero image just doesn't work on any level for me, and the pricing panel looks like it used to have some siblings at different price points (like everyone else has, for better or for worse) but has now sadly become an only child. Also, the video should really be a video, rather than just audio.

If you get some traction and start making a few bucks, hire a good designer to take this to the next level.


Thanks for taking the time to provide some constructive feedback.

We've been dog fooding it and finding it really useful, but we just launched and are still working on getting the word out.

We'll see what incremental changes we can make until we can bring on a top notch designer. Thanks again!


Excellent landing page: it explains exactly what it does. Comments:

- try to make your case above the fold: "zip, click, demoed!" and picture does not convey any information.

- fix some "beautifications" issues (checks are ugly, etc.)

- make it "bare": that will also convey how easy your product is

- add demo


It definitely sounds like we have some more work to do (we knew that) but thank you so much for your feedback!


How about this chrome extension landing page? The page is simple, the message is pretty clear and the service is useful. http://2fb.me


I like the Ztory one, but I think it should state more about the product:

https://www.ztory.com/en


http://mashape.com - few call to actions, lots of empty space. delivered great results for us.


Hey, great landing page, bookmarked it to take a look tomorrow.

Consider making a custom one for mobile. After zooming out it still convinced me, but it may turn some people off.

Btw, I know it's not a trivial thing to do, and what you have is great. Just would like to have even more people see it :P


Anybody have comments for mine? http://whitecitydesign.com/


https://grexit.com/ - most simple and gets the point across.


Still my favorite: https://carousel.dropbox.com/


Pretty good one http://www.stumbleupon.com/


Is Caltrain F*d today? [1]

http://iscaltrainfucked.com/



What about Floatalk's landing page?

http://floatalk.com


Takes too long to get to the point. Take a leaf out of Stripe's book, and make the first thing the user sees be the animated demo. Then let me add annotations to the Floattalk website so I can actually play with it.


Ok great. Thanks for your feedbacks.


You should browse crayon.co for product pages... Http://www.crayon.co/?page-type=products-page


https://sublevel.net is pretty nice.


Looking at that page I have no idea what they do. It's taking the 'vague' landing page to the extreme in a very annoying way.


I agree, I have absolutely no clue what they do. They mention Twitter, but don't seem to be a Twitter competitor.



This one breaks navigation gestures on OSX - I really dislike websites which over-ride scrolling behaviour.


Ah they've messed with scrolling :( that's not nice


One of my favorites http://rallyapp.io


http://redradix.com is pretty neat




Netflix.com - It shows exactly what you buying, renders fast without fancy javascript animation.





I tried to make Userium very simple, on the landing page you immediately see the checklist. Once you register, you get your own subdomain and can edit that checklist.



Scratch-it.com is extremely polished...


skateableapp.com, I've spent some time on this one, what do you guys think?





I'm not a designer but the text sizes for headings, CTAs and the product name feels plain wrong on this page. There also isn't any contrast for action buttons so they're somewhat camouflaged. This leaves the product name and CTAs (probably two of the most important landing page elements) feeling very underwhelming.

The page also is not responsive.

Why in particular do you like this landing page?



It says "look up" with a carrot symbol over it. I understand that's supposed to be a roof? But I swear the site was telling me to look up to the address bar. Actually waited a few seconds for it to do something I was supposed to be looking at.


"Caret" but I agree -- it's like I landed on a page that said LOOK BEHIND YOU. Would be rather alarming.


Yep. And thanks for the correction.


For properties, http://www.booli.se has a very nice landing page. (In swedish, the first field says, "Street city or area", the dropdown says "for sale", the button says "show properties".) They rotate the background picture and always show something very striking, each time i open the page i just get happy by the photo. Not only the landing page is great, browsing around and filtering just works the way you want it to, with great blend of facts, picture and maps.


Now that you say that, I can relate.


you can also checkout- http://www.vedicrishi.in/free-horoscope/ ... i am biased ..but looks clean


wheniwork.com has a great humorous video


freshdesk.com


If you want an effective landing page, you need an effective "Elevator Pitch".

Suppose you just got on an elevator with some guy in an expensive suit with a Rolex watch. Just to be polite he says "What do you do?"

You've got until he gets off the elevator to score funding for your company.

I've come up with effective elevator pitches in the past but not having such luck with what I'm working on now. :-(

If you do have at least an attempt at one, use it for your landing page's meta description as well as the first paragraph after your title element. For the whole thing to show up in the search engines it must be 160 characters or less.



Absolutely love Stripe's homepage. It is simple and yet explains everything. Their website as a whole is a benchmark.


I'm tooting my own horn, but I think we did a decent job with ours: http://wishbin.co


It looks alright, but it took me quite a while to figure out why they were 'superpowered'.

Seems like the main USP is that you get notified of price changes of products in which you are interested, but this is hidden behind scrolling and waiting. I only bothered to wait because I visited through here.

Personally, I would add something like "Add products to your Amazon wishlist. We'll tell you when the price changes." underneath "Superpowered wishlists for Amazon".


If the product is an article, this:

http://justinjackson.ca/words.html



i think our page http://xcopy.co/


It looks pretty confusing if the window is smaller. I'd just leave the page if I visited it randomly.

Screenshot:

http://i.imgur.com/8CpS67L.png

Latest stable Chrome @ OSX.


most simplest : http://getsirclesapp.com


Everyone can save themselves some time and not bother clicking through to this "Test page".




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