As long as people want to read what you're publishing, publishing is free. And fast. Around the planet. The web is about to get way better, and IPFS and its competitors are going to be what pushes it forward.
In the very near future, the entire New York Times archives will be fetchable just by asking for it. Your computer will ask your neighbor for the front page for July 21, 1969, and they'll send it right over.
Yeah-- the IPNS records have a notion of recency, as well as being able to write version history datastructures (e.g. git)