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When you say "simply send raw data, and let the client decide what to do with it," you're more or less describing the original vision behind delivering markup before we got obsessed with instructions of one stripe or another to control visual presentation.

The crucial question is probably what's considered "raw" -- or perhaps to talk more in terms of web-related philosophy, which media type you'd expect most user agents to be able to handle by default... and despite the (reasonable) popularity of JSON, the answer is pretty much HTML with some kind of microformat information embedded via attributes.

In other words, the schema.org approach is arguably pretty much what you're supposed to do in order to design pages to gracefully fall back. I'm not sure why you might think those two concepts are at odds. :)




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