Marshall McLuhan was the man. I really liked his blend of truth-seeking mixed with his helping attitude. He was completely open, willing to tell anyone his views. A very brave man because he was unafraid to sound foolish. He struck out on his own path and spoke up, even though he suffered from stammering, but he knew enough words and handy phrases to bypass that verbal disability with ease.
I've read McLuhan's corpus, from beginning to end, yet every time I see him speak, his words, so carefully selected, become a revelation once again.
Can we have another McLuhan now, please? For our time? No. There's only one Marshall McLuhan. Just like there's only one genius of every type and age of their time, we'll not see his kind again for a long time. Thank goodness this man was with us, wrote so many books, was not unwilling to be recorded for posterity. A pioneer whose message has yet to be understood.
Silly brain... subconsciously thinking "The Medium is the Message" somehow made more sense as the intended title.
It's typical of McLuhan that he pretended the word "massage" was by design when in fact it had just been a typo: https://www.youtube.com/watch?v=QL_9JKKj-xE#t=2m15s.
> McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage"; a later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error.
I mean, there's a part where he just talks about American deserts. He goes on to describe a gas station's lights always being on noting the temporariness of buildings like it.
Woody Allen says those words in a movie... and McLuhan shows up: https://www.youtube.com/watch?v=sXJ8tKRlW3E
This is particularly relevant in the age of Medium, Twitter, and reddit. How do you pick apart each medium and understand how it impresses a certain modality of use and thought onto the creator/consumer divide? That is not a small question.
In the context of "The Medium is the Massage", I brought up (industrial) design because physical products are a major part of our daily lives and I never really gave much thought as to how a tooth brush or a Macbook was developed and built. Yeah Objectified had a fair amount of self-glorification of the designer egos, but before I saw the film I had no real concept of who was behind all the stuff that I use in my daily life.
On the other hand, deep learning researchers now make their neural networks memorize and reproduce their input, in order to better understand and deal with the data. There's a lesson to be learned here!
Perhaps we can put more effort into explaining to kids why they need to learn those things.
How could both the video poster and OP mess up this quote?
"McLuhan frequently punned on the word 'message', changing it to 'mass age', 'mess age", and 'massage'; a later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error."