- Believes that the acquisition of lynda.com will be an important step to fulfilling LinkedIn's vision of developing an "economic graph"
- Views lynda.com as essential for professionals to advance their skill sets
- Believes that acquisition of lynda.com will expand the addressable opportunity by 30B into corporate employee education and professional certifications market
- Believes that by leveraging LinkedIn's professional context, content distribution platform and channel focused base of customers, LinkedIn is well positioned to become leader in learning and development market
- Believes the mission and strategy of lynda.com is aligned with LinkedIn and will help integrate lynda.com into their business
- Sees lynda.com having large traction on university campuses which overlaps with LinkedIn's strength looks to capitalize on overlapping presence
Financial details:
- Primary focus will be maximizing long-term member and business value over short term financial results
- Views lynda.com revenue mix as 2/3 consumer driven subscriptions and 1/3 corporate enterprise
- 50% of customer base is higher education in government and other 50% is corporate enterprise
- Sees lynda.com business model made up of 70% gross margin, ~20% content / engineering and ~35% Sales and marketing with EBITDA margins of 5-10%
