The most fascinating part to me is realizing that few, if any, of the founders realized they were really on to something. I'm sure they all had plenty of self doubt and wondered if they were crazy at times. They believed in what they were doing, of course, but there's a period of time before a company becomes a breakout success that isn't sexy enough for most people to pay attention to. We tend to skip past the whole "working and building" part to the "look at how successful they are." That, in my opinion, can be dangerous.
I'm very grateful that Jessica is going through all of the work documenting these stories for us. Thanks, Jessica.
Like doing heavy squats. You don't have to like doing them, you just have to do them. A fun game is to think of as many excuses as you can to not do the next set. The next set is one rep for each excuse on your list. Unless you don't have any excuses, in which case you do the set (there's no excuse not to, right?)
Observe/acknowledge the emotion and get back to work.
let your thoughts do whatever they want. You are not your thoughts. Recognize that this is how you prepare to do the squat. Then do it.
You of course know that heavy lifting builds strong bones. Ever realize that building bone strength increases mental strength? Bones are an important part of the endocrine system, they produce lots of interesting chemicals.
For anyone interested. There is a great breakdown of how this works, gear, lighting, interview style, sound, etc @ https://vimeo.com/101128416 (interview section starts at 2:30). The guys entire channel is packed with useful bits about photography, how to get exactly what you need out of the scenes, sounds quality, etc. Could literally spend hours and hours getting tips and tricks in there. If you are at all interested in this type of stuff, well worth checking out, and the quality of advise pretty much speaks for it self.
It's called Unscalable: https://www.inkshares.com/projects/unscalable
I have recently discovered From Scratch . I really like this as it also discuss the person as well as their startup. More human..
 - http://www.fromscratchradio.org/show/
It might be worth checking out. I've got interviews with VP of Design, Cap Watkins and Telescope Creator, Sacha Grief in postproduction right now.
I can't say that I really thought about him in the intervening years but I am surprised that he is still interviewing away.