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I can't find the reference at the moment, but apparently Apple's commodization of iOS developers was intended to prevent any iOS ISV gaining the negotiating power that Adobe once had against Apple.



Wouldn't Microsoft be a better example of a developer holding "too much" power over Apple? I'm sure Jobs didn't enjoy having Gates' face leering down on him on stage, promising to keep developing Office for Mac.


Desktop publishing was critical to Apple's early success, even though Microsoft was important for the broader market of users.




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