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Thanks for the link! Great advice for everyone building on corporate owned platforms today. Yes, sometimes it is the right way for your business to start or grow, but make that choice consciously, not in ignorance.

However, on re-reading this article:

"Our stuff [his company put a CMS in the browser] didn’t do all that much more, but given a choice between client and browser, the people wanted the browser."

And now, you can make the case that given the choice between a mobile web browser and a mobile app, people have chosen the app.

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