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The problem is that the poor reporting does have an effect. Such as my partner's sister deciding not to get an Apple Watch because it needs to be charged multiple times a day. Or my parents refusing to use Apple Pay because their details can apparently be stolen. Or people disabling Touch ID because it can be broken into. Or people disabling iCloud backups because of some privacy article they read (and then losing all of their photos of their children). Or, frankly, people staying on a crappy Windows laptop because they read something about Apple's software quality declining.

I don't care about Apple's bank balance or stock price. But as someone who loves tech, and thinks that tech can improve people's day-to-day lives, I want my family and friends to make informed decisions about which tech to buy and whether it'll help them. Not worrying that their Apple Watch will give them cancer.

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