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The commodification of software isn't just an issue for Apple developers. It applies to all content, because there's so much competition for limited attention and the tools to produce content are so widely accessible. Many ebooks get released for free and $2.99 seems to be the upper limit for self-published authors. Established software and literary brands can ask more. But among those trying to get recognition, the price pressure is considerable. And good luck getting people to pay for your music.



> It applies to all content, because there's so much competition for limited attention and the tools to produce content are so widely accessible.

What isn't widely accessible however are the tools needed to filter and find the content a user might like/need, which is now far more important to a work's success than any other factor.




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