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Because the press doesn't make hit pieces about brands that are not perceived as the leader to be toppled.



Given that in the mobile field, Android is perceived as the leader, this line of thinking doesn't really seem to hold.


The popular press does not perceive Android to be the leader in their number one metric, driving pageviews/rageviews.


Android is the leader by market share but iOS leads mind share.

Android isn't a strong brand. Samsung, HTC, Sony, LG et al put their own corporate branding ahead of whatever Android version they use. Amazon barely mentions its existence. Apple and Samsung are probably the only strong brands in mobile right now and Apple is a lot further ahead.


Apple leads in the most important metric profit share. They took 93 % of the smart phone profit last quater.


Android is not perceived as the leading brand. Apple is, with Samsung in second place.




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