> These apple craftsmanship videos are trying to appeal to the high end watch enthusiast but this is not going to work.
I think they were rather created to appeal to people, who would like to be considered high end watch enthusiast, but not necessarily are able to afford the kind of high end watch that you mention.
Patek Phillippe's minute repeater watches are an extreme example, but you can find very nice, well made mechanical watches from every price point starting at around $1000, up to a million or more dollars....
They've got an aesthetic that isn't unlike Apple's (minimalistic), and they're among the more affordable mechanical watch brands (while still creating high quality, in-house movements).
If you want to be considered a high end watch enthusiast then there are plenty of cool and interesting watched for less than $10k. Something like a "low end" Jaeger-LeCoultre, Zenith or IWC is far more likely to catch a watch enthusiasts eye. Or dig around the vintage market and try to find something there.
I think they were rather created to appeal to people, who would like to be considered high end watch enthusiast, but not necessarily are able to afford the kind of high end watch that you mention.