It's a ballsy and maybe foolishly ambitious motto, but in Gitlab's case they actually deliver on it -- which, considering the current monopolization of project hosting is quite a feat unto itself.
Thanks for the suggestion. The first question anyone asks us is how we compare with GitHub, so we figured we answered it right on the homepage. Awesome that you'll give it a spin, I hope you like it.
Wow, way to miss my point. Gitlab might be better. But when the best location on the frontpage is a direct swipe at the leading competitor, to me that reads as very weak. You know who doesn't bother to take jabs at their competitors? Winners.
"Better than GitHub"
That's quite a motto.