Perhaps what you're saying is true in that universities have a financing division, but my point is that this isn't a case of university. The focus is on how they're going to make money as middlemen (and dwarves will sing about their riches), not how their business is subservient to their idealistic educational aims.
EDIT: In fact, socially rewarding companies that do good things incentivizes others to adopt ethical strategies and might do more good than a vow-of-poverty educational service provider.
Of course it's not immoral but still, knowing whether "a useful service" or "making money off it" is a top priotity for the company is important. Most of the companies you and I interact with are of the second type, and I guess this is at the root of throwawaymaroon's worry.