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I think discoverability is a much bigger problem with the App Store than the 70/30 revenue split. Whilst the revenue split is too high, I would much rather see improvements in the discoverability of apps created by indie developers/ entrepreneurs than the constant flooding of apps from big developer studios. Of course, the app needs to be good enough that when it is discovered, people actually want to use. Perhaps a vetting/ recommendation system should be implemented to highlight apps that would not have been found before.



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