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So, I've got to ask...what do you actually get for that data? Like, what does your business actually use it for?

Are you folks doing sensor analysis or something, or eating logfiles, or what?




Financial Services with millions of customers (and growing rapidly).

What we can get for that data is a major competitive advantage. We can offer much cheaper financial products since we model risk individually rather than as a cohort. It also allows us to have a single customer view despite reselling other companies products.

Building a single customer view with lots of disparate data sets is a big trend right now.


Ah, okay, so that makes sense. I've seen a few cases where data is just indiscriminately hoovered because reasons, and I can never help but wonder what the expected ROI on it is.




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