But as of now it's pretty much an exact match search, which is frustrating if you don't know the exact term you're looking for(in my example, the exact term is "Mugabe fall"). On to of that, it's hidden away from the logged out homepage. Rather than tackle this problem themselves, they've outsourced the heavy lifting to Google. What a MySpace move
That said, I also don't believe Twitter's long game is search. I think they're trying to re-invent how we access information. Instead of searching for something, what if you could subscribe to a topic and just get information handed to you constantly?
Twitter in particular is one of the cases where places like HN disappointingly fall for the fallacy of assuming that their observations are an unbiased sample (and thus that "most/tons of people use Twitter"). Twitter's numbers have always been shockingly low (compared to their influence); I remember finding out a couple years ago that active members of the narrowest possible metric of actual social usage of Google+ roughly matched or outpaced Twitter (this was before many of the integrations like Youtube which may have drawn more people to the G+ stream). That was the case for quite a long amount of time.
It's probably great news for Twitter that their user numbers so badly lag their influence, since that means the potential for growth is very, very high (though it does raise the question why this gap exists to such an unusual degree).
Now I don't know if there's anything to that, but in light of Facebook snatching up Instagram, (not to mention WhatsApp), Google moving in on Twitter seems like a fairly logical counter-move.
And just think of all the data!
My point is, this deal might be at Google's initiative, not Twitter's, and might represent the first step in that direction. It's just conjecture, of course..
Google generates revenue via ads, the same business you are in. And Google has a huge advantage. Embedding content into their search stream makes Google better, and stickier.
If Twitter is giving away it's content to Google, it's probably not at the premium it could charge for ads on it's marketplace but at huge discount via an API
This doesn't fair well for any website in this category. Google has found a way to compete with you for page views
Twitters growth hasn't been the greatest over the past little while, improving their discoverability and brand power is bound to help them in the future. And there's always the potential for promoted tweets to show up in Google searches, which in turn helps twitter sell more ads.
People make bad deals all the time. Surely the issue isn't that more people need to discover Twitter, but that they have to make more money from those who are already on it?
They can always renegotiate at some point down the line.
As of late: I only rely on Google for finding the best place to get an answer for a question I know exists in reliable places for the subject matter (re: programming, cooking, etc.). If I suddenly start seeing tweets in my search results, how does that improve my search experience?
The immediate exception that comes to mind would be related to real-time events, but even then...how much value can 140 characters be for the website that has indexed "everything?"
I'm not a particularly big fan of Twitter, but it pretty reliably will have a mention of something like that pretty quickly.
Google is probably smart enough to realize users don't want tweets for every query.
> If I suddenly start seeing tweets in my search results, how does that improve my search experience?
It'd be useful if users explicitly search for it, like [superbowl tweets], a trending hashtag, or a breaking news/event. Though, how they decide to present the tweets would be a ui/ux challenge.
For this to add value to Google SERPs, they're going to have to dedicate some real time, energy, and resources to process all of those tweets, something I think I wish they'd spend on other stuff than identifying which tweets are about someone's cat or not.
If people start targeting the tweets for Google Searches, the network might become a hotchpotch of tweets optimized with SEO terms, which would be quite irritating for most Twitter and Google Search users.
God I hope there will be a Chrome extension to block this mental diarrhea from reaching my search results page.