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With few exceptions, an advertiser's job is to convince people to spend money on things they don't need. Often these things are actively harmful, like soda or cigarettes. Advertisers use manipulation to achieve these goals. They're not honest about the pros and cons of a product, they're not informative about what the product is. Instead they rely on manipulative techniques like catchy jingles, flashing banner ads, false "experts," or any other number of slimy techniques to convince people to do things they wouldn't or shouldn't do.



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