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Found it: "They Live" by John Carpenter.

The idea is a bit different though. "Nada discovers the sunglasses are special. After putting on a pair, he sees the world in black and white and discovers it is not what it seems. Media and advertising hide constant subliminal totalitarian commands to obey and conform." (http://en.wikipedia.org/wiki/They_Live)

Here you can see how the "sunglasses" work: https://www.youtube.com/watch?v=JI8AMRbqY6w

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