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> Where Good/Bad is determined by some criteria that are resistant to subconscious advertising.

so what are those criteria, and more importantly, how much bribery would advertisers/companies pay to make themselves on the good list?

Negative advertising is just as bad as positive advertising in the scenario you proposed.

<shrug> Sure, there are always reputation problems (whose opinion do you listen to?) but the additional level of abstraction is still beneficial, since it helps defend from people trying to condition your monkey-hindbrain using stuff you can't normally control.

The most important difference is it helps increase your ability to control your own unthinking behavior through other conscious choices. (This is generally agreed to be a worthwhile thing, and factors prominently in a lot of religious and psychological traditions.)

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