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> How will you locate a building. Numbers, street names - map or GPS : those are the usual way.

That would only work if you knew ahead of time you were specifically looking for that particular location. There's been plenty of times I've driven by some place and decided to go take a peek inside just based on their name alone.

I'm a bit confused about your claim, then, because that sounds exactly like advertising.

"Al's Furniture Store" isn't advertising to me, it's the store name. I decided to go look inside based on what it was.

If 'Al' wasn't able to put his business name on the building (or advertise in any form), then he'd probably not make very many sales.

It surprises me where the conversation has gone -- this being HN and all, we're mostly startup/biz/tech people round these parts.

I intuitively understand what you're getting at, but I think it's difficult to draw a legal line between a name sign and advertising.

I guess plain signs reading "bakery", "clothes", "cars", "hipster coffee", etc. could be allowed if you try this.

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