This article speaks about "four core needs" of employees ("physical, emotional, mental and spiritual") but the author doesn't seem willing to consider the possibility that employers aren't capable of meeting these deep personal needs in the first place.
Personally, I think the imbalance, chaos and unsustainable pace you see in even the supposedly "best" workplaces is more often than not just a reflection of the fact that large numbers of individuals don't set boundaries, prioritize or make a dedicated effort to invest in their own health and well-being. These people are not going to go to the Googleplex or a hot startup's swagged-out SOMA digs and suddenly find enlightenment. Unhappy, unbalanced people are going to be unhappy and unbalanced wherever they go and in many cases, they'll seek out environments that are unhappy and unbalanced.
> right now i’m taking a quick break and after a quick lap around the office, i notice actually many more people here. i wonder — how am i so fortunate to be the ceo of a startup where people are so driven?
I dunno, maybe the people noticed that the CEO is at work on Christmas Eve and fear that if they aren't there too they'll be pigeonholed as slackers?
Leaders lead by example. If you, the CEO, are sitting in the office on Christmas Eve, you won't have to tell people they're expected to come in. They'll observe your behavior and come to that conclusion for themselves.
In contrast, a quote I ran across today about Fairchild Semiconductor, a startup that actually did the change world:
Most of the founders were married, busy starting their families and raising small children in addition to all the time and effort they were spending building Fairchild ... I am struck by what a remarkable time it was and what innovative opportunities.
Somehow, I don't think the same will ever be written of Homejoy...
Furthermore, typing like that will actually take extra effort on mobile devices which automatically capitalize after periods. It's displeasing typography that does not parse well. It is like a constant distraction in every sentence that deflects my attention away from the author's message.
Note/edit: it is possible that none of the employees working at Homejoy tonight celebrate Christmas...but then, that wouldn't be much of a sacrifice then, nor something to really remark for this job ad, any more than if it were just a typical Wednesday/Thursday of a work week.
"We're here to make a difference that will change the way the world looks at...washing your dog. Yes the Dogwashy app will completely reinvent shampooing and grooming as we know it. Don't you want to spend your X-Mas break working here so you can tell your grandchildren that you were part of the revolution?"
This reminds me of The Family Man http://www.imdb.com/title/tt0218967/
Is it really better for people with nothing to do at Xmas eve to go home and be alone anyway? Is it the employers responsibility to ensure that the company culture makes zero allowances for these people?
If employees want to get together on their own time and spend the holiday together, that's cool. But it gets less cool the more you mix in expecting them to do work for you and/or fill in gaps in your social life.